SQL, Tableau, Excel and Google Sheets
Michael Elbaz
Growth Product Analyst
Tel Aviv-Yafo
Summary
Highly skilled Growth & Product Analyst with over 9 years of experience driving Product-Led Growth ) through data-driven strategies and innovative solutions. Expertise in developing and implementing transformative monetization frameworks, optimizing user activation and retention, and leading high-performance teams. Proven track record in creating viral growth loops, consumption-based revenue models, and advanced analytics to enhance business success and maximize revenue.
Overview
10
10
years of professional experience
Work History
Lead Growth & Product Analyst
Company Name
9 2023 - Current
- Lead the Revenue Group, constructing new monetization strategies using MaxDiff surveys and Van Westendorp analysis to understand monitoring engines
- Develop expansion strategies within existing accounts, building viral growth loops to achieve sustainable growth
- Mentor analysts within the group to ensure their success and development.
Senior Growth & Product Analyst
Company Name
09.2022 - 09.2023
- Leveraged data to craft transformative growth strategies, collaborating with sales teams to address pivotal challenges and impact Annual Recurring Revenue (ARR)
- Designed visionary frameworks for monetization, activation, and retention, driving business success
- Engineered revenue streams via consumption-based models, propelling impactful growth
- Pioneered seamless sign-up processes and supercharged user activations
- Elevated team adoption and engagement, achieving retention excellence
- Created viral user content loops to fuel exponential growth
- Charted growth using Outcome & Key Results (OKRs) and steered projects to success.
Growth & Product Analyst - Activation & Onboarding Team
Company Name
12.2021 - 09.2022
- Enhanced monday.com's user experience through improved onboarding and activation strategies
- Orchestrated cross-team collaboration to unleash growth engines and capitalize on opportunities
- Delivered comprehensive insights through data analysis for strategic decision-making
- Analyzed user behavior with qualitative tools to drive effective improvements
- Hypothesized, tested, and implemented changes to optimize outcomes
- Embraced data-driven iteration for continuous growth enhancement
- Actively contributed to refining internal A/B testing tools.
Product Analyst - CRM Department
Company Name
12.2020 - 01.2022
- Extracted insights from SaaS user lifecycle data, covering marketing, activation, engagement, and retention
- Analyzed key product features for discoverability, activation, retention, and satisfaction
- Guided roadmaps, set goals, and collaborated with teams.
Product Analyst - Cyber Department
ironSource
12.2018 - 12.2020
- Sole product-data analyst for B2C/B2B cyber products
- Defined and measured KPIs, shaping product strategy
- Monitored activity and flagged anomalies via alerts
- Crafted complex user behavior flows using advanced SQL in big data environments
- Developed user-friendly dashboards using Tableau and Redash for data-driven decision-making.
Business Analyst - Oncology Business Unit
Medison Pharma Ltd.
12.2016 - 12.2018
- Conducted market and financial analyses for Medison's key unit, aiding top management decisions
- Executed market research including marketing funnel implementation for product evaluation, market share assessment, forecasting, and client longevity estimation
- Oversaw P&L reports to optimize resource allocation and identify unprofitable ventures
- Implemented strategic pricing for multi-million USD MRI systems to maximize benefits.
Revenue Analyst - Billing Department
Playtech
01.2015 - 11.2016
- Analyzed and optimized revenue segments for enhanced company income
- Conducted forecasting, budgeting, and what-if simulations for various scenarios
- Assessed financial statements of business customers for future collaboration data.
Trustee
Deloitte Israel
07.2014 - 12.2014
- Conducted audits on multi-million to billion NIS scale for leading national investment firms' mutual funds.
Education
MBA -
Tel Aviv University
Tel Aviv, Israel 04.2001 -
Bachelor of Arts - Economics And Business Administration
Bar-Ilan University
Ramat Gan, Israel 04.2001 -
Skills
Leadership
Mentoring
Growth Strategies
A/B Testing
Analytical Skills
Conducting Qual research to align with Quan
Software
Languages
Hebrew
Native language
English
Proficient
C2
Additional Information
Building A community for Growth Product PLG
Learning Reforge in my spare time
Timeline
Senior Growth & Product Analyst
Company Name
09.2022 - 09.2023
Growth & Product Analyst - Activation & Onboarding Team
Company Name
12.2021 - 09.2022
Product Analyst - CRM Department
Company Name
12.2020 - 01.2022
Product Analyst - Cyber Department
ironSource
12.2018 - 12.2020
Business Analyst - Oncology Business Unit
Medison Pharma Ltd.
12.2016 - 12.2018
Revenue Analyst - Billing Department
Playtech
01.2015 - 11.2016
Trustee
Deloitte Israel
07.2014 - 12.2014
MBA -
Tel Aviv University
04.2001 -
Bachelor of Arts - Economics And Business Administration
Bar-Ilan University
04.2001 -
Lead Growth & Product Analyst
Company Name
9 2023 - Current
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