Logan Holman
Morton
Summary
Dynamic marketing graduate with a Bachelor of Science in Marketing from Illinois State University, equipped with a comprehensive understanding of marketing strategies, digital tools, and consumer behavior. Experienced in creating and executing impactful marketing campaigns through academic projects, demonstrating strong proficiency in digital marketing and social media engagement. A creative problem-solver with a passion for driving growth and building brand visibility. Eager to contribute fresh ideas and collaborate with a results-driven team to achieve business objectives and enhance Caterpillar's market presence.
Overview
7
7
years of professional experience
Work History
Social Media Manager
The Big Picture Social Media
06.2022 - Current
- Manage multiple social media pages with thousands of followers, promoting activities, restaurants, pop-up events, etc. across the United States.
- Create and schedule daily high-quality, engaging posts to maintain consistent audience interaction.
- Increase awareness for featured businesses and events by collaborating with companies through strategic tagging and mentions.
- Conduct audience engagement, hashtag research, and performance analysis to optimize content reach, engagement and brand visibility.
Product Specialist
O'Brien Honda of Bloomington
06.2023 - 06.2024
- Conducted analysis of the dealerships top-selling vehicles and provided customers with detailed product information and recommendations.
- Accompanied customers on test-drives, addressing inquiries and providing detailed vehicle information.
- Managed incoming phone calls and efficiently directed them to the appropriate departments.
- Attended meetings with sales professionals to gain insights into sales strategies.
Childcare Provider
Gold's Gym
07.2018 - 03.2020
- Cared for children aged anywhere from 6 weeks to 12 years old.
- Maintained a safe play environment by sanitizing toys, seating areas, and restrooms.
- Monitored children's play activities.
- Communicated with guardians about activities, behaviors, and related issues.
- Supported children's emotional and social development, encouraging the understanding of others.
Education
Bachelor of Science - Marketing
Illinois State University
Normal, IL07-2024
Associate of Arts -
Illinois Central College
East Peoria, IL08-2022
Skills
- Time Management
- Aesthetic Sensibility
- Content Creation
- Demonstrate AI Tools Proficiently
- Digital Marketing
- Teamwork
- Canva Design
- Organization
- Attention to Detail
- Social Media Trends
- Microsoft Office Suite
Timeline
Product Specialist
O'Brien Honda of Bloomington
06.2023 - 06.2024
Social Media Manager
The Big Picture Social Media
06.2022 - Current
Childcare Provider
Gold's Gym
07.2018 - 03.2020
Bachelor of Science - Marketing
Illinois State University
Associate of Arts -
Illinois Central College
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