Ester Glina
Summary
Looking for Marketing Management position. Experienced marketing and project manager with a proven track record in driving successful cross-functional projects and marketing initiatives for B2B, B2C, and D2C companies. Passionate about creating engaging marketing strategies that elevate brand visibility and customer experience.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
AHAVA (Global Retail)
08.2023 - Current
- Developed and led the marketing strategy for the Israeli market from planning to execution, building marketing plans and focusing on brand visibility across all channels.
- Developed a comprehensive brand strategy for the local market, including product launches, marketing communications, campaigns and tailored sales strategies.
- Organized and led international roadshows, from planning to execution, collaborating with vendors and building brand visibility.
- Tracked brand performance for data-driven decision-making.
E-Commerce Manager
Gigantic (mobile gaming, D2C)
08.2021 - Current
- Managed a team of 4 project managers.
- Strategically planned online campaigns to enhance brand awareness and drive user engagement.
- Worked with marketing automation tools and CRM platforms to optimize customer journeys, and enhance customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
Regional Brand Manager (EU/DACH)
Tiny Love (Global B2B)
02.2020 - 08.2021
- Led and executed Tiny Love's global marketing communication and brand strategy.
- Managed POS visibility, BTL activities, product development, and launches.
- Worked closely with cross-functional teams to align marketing efforts with comprehensive business objectives.
Marketing Project Manager
Data Pro Proximity (B2C)
10.2017 - 09.2019
- Managed large budget online and BTL marketing campaigns (50K-400K NIS per campaign).
- Led and managed strategic accounts marketing projects.
- Led marketing campaigns with MA platforms, improving user retention and acquisition through A/B testing and data-driven optimizations.
- Implementing strategic customer segmentation and customized marketing initiatives.
Marketing Manager
Academic College of Tel Aviv
08.2016 - 07.2017
- Led and executed Marketing strategies to promote the College Student Union among the students.
- Managed press relations, social media, newsletters, and brand visibility.
Public Relations Intern
Bat-Yam Municipality
01.2016 - 12.2016
- Managed and executed municipality PR activities and events.
Education
Bachelor of Arts - Society and Politics
The Academic College of Tel Aviv
10.2014 - 08.2017
Skills
Brand Management
MA (Braze, HubSpot)
Project management
Planning and organization
Marketing communication
Brand-building strategies
Timeline
Marketing Manager
AHAVA (Global Retail)
08.2023 - Current
E-Commerce Manager
Gigantic (mobile gaming, D2C)
08.2021 - Current
Regional Brand Manager (EU/DACH)
Tiny Love (Global B2B)
02.2020 - 08.2021
Marketing Project Manager
Data Pro Proximity (B2C)
10.2017 - 09.2019
Marketing Manager
Academic College of Tel Aviv
08.2016 - 07.2017
Public Relations Intern
Bat-Yam Municipality
01.2016 - 12.2016
Bachelor of Arts - Society and Politics
The Academic College of Tel Aviv
10.2014 - 08.2017
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