Lior Timor
Givatyim
Summary
Experienced Communications and PR Leader with over 10 years of experience in building and executing successful media strategies, leading public relations campaigns, and creating impactful content for global audiences. Proven expertise in developing strategic communications that strengthen brand reputation, enhance media relations, and engage key stakeholders. Skilled in managing relationships with influencers, journalists, and media outlets, as well as crafting compelling messaging, press releases, and presentations. Highly adept at collaborating with cross-functional teams, including marketing, business, and product teams, to deliver cohesive and effective communications. Passionate about tackling tough issues with creativity and strategic thinking, driving results even in high-pressure environments.
Overview
18
18
years of professional experience
Work History
Head of Communication and New Media
Maccabi Tel Aviv FC
01.2015 - 01.2024
- Developed and executed media strategies to enhance brand presence and reputation across web, social media, and traditional media channels
- Managed relationships with journalists, influencers, and media partners, ensuring continuous positive coverage of the club's activities and achievements
- Created press releases, media kits, and story pitches to promote key club events and initiatives
- Worked with marketing and business teams to align communications strategies with broader business goals
- Represented Maccabi Tel Aviv F.C
- In media interviews and press conferences, serving as the official spokesperson for the club
- Coordinated and led media training for executives, preparing them for high-profile interviews and public speaking engagements
- Managed external PR agencies to support media outreach and special projects, ensuring seamless day-to-day operations and event execution
- Reported live from sports games, conducted interviews with players and coaches post-game
- Edited and published articles for the website, ensuring content was optimized for audience engagement
- Worked closely with content and social media teams to ensure content aligned with live event coverage
Sport games broadcaster & Website editor
Sport 1-2 channel
01.2014 - 01.2015
Content Editor, Sport Department
Ynet
04.2014 - 12.2014
- Edited and wrote articles for the sports section of YNET, with a focus on timely, engaging content
- Led content initiatives around major sports events, including the World Cup 2014 program
Sub-Editor in 'All Included' - Daily Economic & Consumer TV Program
Channel 10
09.2013 - 04.2014
- Filmed and edited video content for a daily economic & consumer TV program
- Assisted with programming lineup and coordinated editorial content for broadcast
Editor, Broadcaster, Reporter
ONE
01.2006 - 07.2013
- Writing and editing website articles
- Broadcast the soccer and basketball games on T.V and Radio
- Cover daily activities of the Maccabi Tel Aviv F.C
Team Leader
ISRAEL DEFENSE FORCE, Air Force
- Responsible of I.A.F war materials
- Responsible of the operations of using IAF equipment
- Promote to team leader responsible for the work of ten soldiers
Education
Master Degree - Communication and New Media
REICHMAN UNVERSITY
01.2021
B.A. - Multidisciplinary Program in the Arts
TEL AVIV UNIVERSITY
01.2008
Diploma - Journalism Studies
KOTERET SCHOOL OF JOURNALISM AND COMMUNICATION
01.2008
Skills
- Media Relations & Influencer Management
- Public Relations Strategy
- Content Creation & Messaging
- Corporate Communications
- Training & Media Coaching
- Strategic Thinking & Problem-Solving
- Crisis Communications
- Leadership & Training
Languages
- Hebrew, Native
- English, Fluent
Timeline
Head of Communication and New Media
Maccabi Tel Aviv FC
01.2015 - 01.2024
Content Editor, Sport Department
Ynet
04.2014 - 12.2014
Sport games broadcaster & Website editor
Sport 1-2 channel
01.2014 - 01.2015
Sub-Editor in 'All Included' - Daily Economic & Consumer TV Program
Channel 10
09.2013 - 04.2014
Editor, Broadcaster, Reporter
ONE
01.2006 - 07.2013
Team Leader
ISRAEL DEFENSE FORCE, Air Force
Master Degree - Communication and New Media
REICHMAN UNVERSITY
B.A. - Multidisciplinary Program in the Arts
TEL AVIV UNIVERSITY
Diploma - Journalism Studies
KOTERET SCHOOL OF JOURNALISM AND COMMUNICATION
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